Successful Sales Relationships


successful customer relationshipsEighty percent focuses on building competence with critical communication, relationship, and influence skills utilized by top sales performers. The skills addressed are broken down as:

  • Asking effective questions, listening, responding, rapport building, influencing and managing relationship tension and trust
  • Learning how to effectively work with resistance (objections)
  • Using the language of benefits. Positioning recommendations.
  • Adding value to a customer's experience at every opportunity.
  • When and how to communicate features/benefits/advantages/capabilities.
  • Understanding and using your competitive advantage.
  • Asking for the business appropriately.
  • Working through resistance.

Twenty percentis designed to get participants to adopt the beliefs of extraordinary performers and develop the confidence and commitment to apply what they learn o the job. Part of this is adopting the belief that they are SALES PROFESSIONALS.


group of professionals